Forrester Wave™: 营销量化评价和优化解决方案, Q1 2020

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在《The Forrester Wave™:营销量化评价和优化解决方案, Q1 2020》中,AP勘讯被评为领导者,并在“现有服务”和“发展战略”两个维度获得了所有参选供应商中的最高分。

Forrester®报告指出,AP勘讯的“一大亮点是其一体化的营销效果评价方法:该方法有效整合了地理位置、消费者行为和销售渠道三大块数据,全面评价营销活动对销售的短期影响和对品牌价值的长期影响。”

项目执行中,客户“满意AP勘讯的服务质量、方法创新和未来规划”,并提到“AP勘讯能调配资源以提供定制化的洞察,避免千遍一律的KBQ。”

此外,AP勘讯还在“科技平台”指标项上获得了最高分。Forrester指出,“如果企业希望采用全新的营销效果评价策略,应考虑AP勘讯的服务。”

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The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.